Tipping the Monster

February 24th, 2007 → 11:48 am @ Seth Mnookin // No Comments

I’m all for new revenue streams (so long as the team’s ownership remains committed to putting some of that revenue back into the team’s baseball operations, which thus far most definitely seems to be the case). But even I found yesterday’s announcement that Wise Foods had been named the “official potato chip and cheez doodle sponsor of the Boston Red Sox” a bit much. This, no joke, is how the press release read:

“Wise Foods, Inc., a leading regional producer of salty snacks, and the Boston Red Sox announced today that Wise has been named Official Potato Chip and Cheez Doodle® Sponsor of the team. … Under the three-year agreement, Wise will supply Wise potato chips, Wise kettle chips and Cheez Doodles® to all Red Sox games at Fenway Park. Wise will have prominent right-field wall signage in the area of the stadium known as Pesky Corner and will sponsor a new feature segment on the main Red Sox scoreboard. The company will have rights to use the Red Sox logos and team marks on its products and in promotional efforts throughout New England. … ‘We are pleased to welcome Wise Snacks to the Red Sox family and into our home at Fenway Park,’ said Sam Kennedy, Senior Vice President of Sales and Marketing. ‘Great snacks are a tradition at baseball games, and this agreement makes sure Red Sox fans have a great selection of delicious Wise products to choose from.'”

Yeah. I can’t wait until the Red Sox wives start promoting Summer’s Eve Anti-Itch Cloths. You do, after all, need to feel refreshed while you’re enjoying those salty snacks.

Post Categories: Corporate Sponsorship