Amazingly, there are some j-school grads who don’t have jobs

July 5th, 2006 → 9:21 am @ // 4 Comments

For about six years, I’ve been mystified by the work of Jon Friedman. He writes a media column for CBS MarketWatch.com, a financial news site bought by Dow Jones a couple of years ago. Oftentimes, Friedman’s work seems to consist of glowing profiles of this or that media exec. Other times, Friedman seems to do nothing except parrot whatever it is that’s just been said. As the Columbia Journalism Review‘s website noted recently in an article titled “The Man Who Knew Too Little and Wrote Too Much,” “Friedman occupies the odd cultural space of both upholding conventional wisdom while struggling mightily to understand it himself….As with so much else, Friedman doesn’t necessarily get anything wrong, but by time he wraps things up it’s clear he hasn’t gotten anything accomplished, either.”

Which isn’t to say Friedman isn’t occasionally impressive: Every now and then, he comes up with something that’s both banal and boneheaded. Take today’s column, titled “How Time magazine can stand apart: For starters it can change its publication date.” (Now there’s a thrilling headline.) Friedman proposes Time close mid-week, enabling it to hit newsstands on Thursdays. As Friedman asks, “Does it really make a lot of sense for the final two/sevenths of a newsmagazine’s cycle to encompass Saturday and Sunday, when little of consequence happens?”

Now, various execs at Time Inc. have advocated moving Time‘s publication to mid-week for a while; hell, I know that and I haven’t done regular media reporting since 2003. Friedman, in the midst of “propos[ing]…something truly revolutionary” apparently hasn’t done the reporting to uncover what I’ve picked up in idle chatter. (The reasons for such a move wouldn’t be the two that Friedman suggests–to improve morale and encompass more of the weekly news cycle–but because there’s a good case to be made that these days, people are more likely to have time to read a newsweekly on the weekend.) What’s more, Time, like Newsweek, closes on Saturday, not Sunday; the only way it can get news that breaks on Sunday into the magazine is to rip up an issue that’s already at the printers. (Friedman uses the capture of Saddam Hussein, which occured on a Sunday, as the rare example of news which broke on the weekend. It took me about 90 seconds to find a Times article about Saddam’s capture that contains the following sentence: “The breaking news was of such magnitude that both Time and Newsweek decided to redo issues that were already being printed.”)

That’s not the only groundbreaking suggestion Friedman has; he also recommends that Time put up exclusive web content. “The American media are missing a good bet to attract greater numbers of readers” by “provid[ing] exclusive content geared only to online readers,” he says. What an awesome idea! You mean like having Joe Klein write web-only columns? Or hiring Ana Marie Cox to do the same thing? Or maybe putting Andrew Sullivan’s blog online?

Oh, wait: time.com already does all of that. To be fair, all of those columns are buried on the upper right-hand side of the magazine’s homepage.


Post Categories: CBS Marketwatch.com & Jon Friedman & Media reporting & Time Magazine

4 Comments → “Amazingly, there are some j-school grads who don’t have jobs”


  1. Jossip

    11 years ago

    Jon Friedman Doesn’t Know Shit, Part MXVII: Un-‘Time’ly Suggestions…

    Just as we were about to launch into a marathon of lambasting Jon Friedman for his column today brimming with suggestions for Time magazine, byline candy Seth Mnookin notifies us he’s already pulled the release on the guillotine. In……

    Reply

  2. saran

    11 years ago

    I couldn’t agree with you more about Jon Friedman. Having been in magazine publishing for 30 years now (10 of them at Time magazine), it is painfully discouraging to see journalism sliding down the slippery slope and being dumbed down for the sake of monetary return. And then we have Jon Friedman, who is supposedly a commentator on the media, and he dumbs it down even more!! His puff pieces (which are all too frequent) are naive and embarrassing, probably even to his subjects… and when it comes to magazine economics, he’s prime for some remedial learning. When I see his columns mentioned on any of the media sites, I avoid him like the plague. The state of our industry is depressing enough as it is, without having an unoriginal, naive blowhard commenting on it.

    Reply

  3. Gawker

    11 years ago

    If Anyone Out There Knows Jon Friedman Please Pass This Along, Since He No Longer Reads Us…

    Dear Jon, We read your column “Why I stopped reading Gawker,” this morning with deep sadness, and not a little……

    Reply

  4. Gawker

    11 years ago

    BREAKING: Your Grandparents Now Have The Whole Weekend To Make Sense of Joe Klein…

    Looks like Time magazine took Jon Friedman’s advice: (New York, August 17, 2006) – TIME will shift its on-sale date……

    Reply

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