November 10th, 2006 → 5:56 pm @ Seth Mnookin // No Comments
From our friends at the soon-to-be-launched Very Short List: this amazingly gorgeously weird and wonderful ad for Sony’s Bravia TVs. (VSL — still in its test phase — called it “awesomely explosive eye candy.” It’s lots of exploding paint in an apartment complex in Glasgow, orchestrated by Jonathan Glazer, and remarkably, 100% genuinely real. (If you want the details: it took 10 days, 250 people, and paint that was delivered in 1 ton trucks…or as the Brits say, “1 tonne tricks.” Also, for what it’s worth, the paint was edible.)
If all of this sounds vaguely familiar, either you have an amazing memory or you’re spending too much time on my blog; in either case, way back in July I was similarly overwhelmed by Sony’s previous Bravia commercial…the one that featured 250,000 superballs, which is just as worth watching.
Post Categories: 2006 Hot Stove Season & Daisuke Matsuzaka
